Ashton Hall's extreme morning routine kick-started a global morning routine trend and sold-out market for performance nasal strips.
We're going to break down why your favourite athletes and influencers use nasal strips to recover and perform daily:
Ashton Hall morning routine (Ashton Hall)
Apart from his intense training regimen and seemingly time-travelling leaps into a pool, Ashton Hall's use of nasal strips quickly became viral. Whether you've seen them on athletes during competition, recommended by wellness influencers, or advertised on Amazon under names like 'BreatheRight' or 'nasal dilator,' nasal strips have undeniably grabbed the attention of all of us.
But are they an internet fad or a cheap recovery cheat code?
Here's exactly what you need to know before you buy:
Are Nasal Strips Just Another Wellness Fad?
It’s easy to be sceptical. With so many wellness products promising better sleep, clearer skin, or more energy, often backed by little more than influencer hype and some questionable statistics, it's hard to know what works.
Chlorophyll drops exploded on TikTok, claiming to detox your body and clear acne, only to quietly vanish when people realised they were mostly a placebo.
But nasal strips are different. They work by gently lifting the sides of your nose to physically open your nasal passages. Multiple studies show that nasal strips can support better airflow and reduce nasal resistance, two factors that can improve sleep quality in some users.
While they’re not a miracle solution, they can make a measurable difference. As Dr. Matthew Walker, renowned sleep scientist and author of Why We Sleep, explained:
“The less interrupted your breathing, the more likely you are to experience regenerative slow-wave sleep and REM cycles".
By helping to unblock nasal passages and promote smoother, uninterrupted breathing, nasal strips can play a supporting role in helping your body access deeper, more restorative sleep. While wellness fads fade fast, nasal strips have stuck around and will continue to stay because of their real breathing power.
What Nasal Strips Can Do For You: 
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1. Improved Airflow
Nasal strips physically lift the skin around your nose, opening your airways and immediately reducing airflow resistance.
2. Reduced Snoring
Whether occasional or chronic, nasal strips can help minimise snoring, ensuring you get better sleep (and those around you!).
3. Better Sleep Quality
Less obstruction in your breathing = Easier shift into Deep and REM sleep phases. This is crucial for brain and muscle recovery, enhancing your cognitive function, and can potentially contribute to you developing the physique you want.
4. Boosted Mental Clarity
Poor nasal breathing reduces oxygen intake, contributing to morning grogginess and brain fog. Improved breathing means clearer mornings and enhanced mental clarity.
5. Enhanced Physical Recovery
Optimised sleep and oxygen flow help your body recover faster, ideal if you train regularly or lead an active lifestyle.
The Limitations: What Nasal Strips Can’t Do
1. They won’t cure structural issues like a deviated septum or a replacement for medical devices like CPAP for diagnosed sleep apnea.
2. They’re a helpful tool, but not a cure for consistent breathing problems. But for many, nasal strips are the little boost they didn’t know they needed.
Why EveryBreathe+ Are Designed for Performance
Most nasal strips are designed for occasional snorers.
EveryBreathe+ is built for people serious about performance, recovery, and results.
What Makes EveryBreathe+ Better:
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Instant Airflow Relief: Feel the difference as soon as you apply it.
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Ultra-Thin Comfort: Discreet, irritation-free, even for sensitive skin..
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Medical-Grade Adhesive: Secure all night, even during workouts.
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Dual-Purpose Performance: Sleep deeply, recover faster, and breathe better during physical activity.
If you're serious about sleep, training, or simply value deep rest, EveryBreathe+ is designed for you.
Try EveryBreathe+ Nasal Strips
Who Should Try Nasal Strips?
The Snorer
You snore or feel congested at night (even just occasionally). Nasal strips physically open your nasal passages, reducing snoring and congestion for quieter, more restful sleep.
The Slow Morning Guy
You wake up tired and groggy. Poor breathing often leads to low-quality sleep. Nasal strips promote consistent airflow, helping you reach restorative sleep stages and wake up refreshed.
The Overthinker
You struggle to fall deeply asleep. Interrupted breathing prevents your brain from entering deep and REM sleep. Nasal strips promote smoother, unobstructed breathing for deeper sleep.
The Bargain Hunter
You want a cost-effective way to improve sleep and breathing. Nasal strips provide an immediate physical benefit, and you might notice the improvement from the very first night.
The Wellness Enthusiast (Our Pick)
You want a hypoallergenic, drug-free performance boost. Nasal strips like EveryBreathe+ are latex-free, hypoallergenic, and made for those wanting better clarity, energy, and recovery.
A Small Strip Can Be The Difference
Nasal strips won’t revolutionise your life overnight, but they can meaningfully improve your breathing, sleep quality, and recovery.
Pair it with our EnduraSilk™ Sleep Mask and you'll have the ultimate deep sleep solution, a powerful sleep kit designed to help you feel rested and energised every morning.
In a world where performance and clarity matter more than ever to have that edge, nasal strips are absolutely worth trying.
